 For as long as she can remember, Ruthie Davis has been obsessed with shoes. She remembers her first pair of dress shoes. At the age of 2, she went to Lord & Taylor with her mother, and tried on a pair of red patent leather Mary Janes. Ruthie fell so fast and hard in love with the shoes that when the salesman went to take them off he almost wound up with a bloody nose. Little Ruthie wore the shoes out of the store and according to her mother, insisted on wearing them to bed that night.
Little Ruthie's love-affair with shoes has, over time, transformed into a uncompromising obsession with producing some of the finest, most beautiful footwear in the world. At the core of Ruthie's personal philosophy lies the concept of integration. She herself is more than just a great designer; she has an MBA. She oversees every aspect of her company, from design to production to marketing to PR. In essence, Ruthie IS her brand. This allows her to execute her ideas without interference, and the result is a purity of product that is rare in today's marketplace.
In terms of the Footwear Industry, Ruthie has always understood where design and marketing are connected. While always keeping the keen eye of the marketer trained on the trends of the moment, she prefers to follow her own singular vision for modern, sexy and functional design, and the results are consistently innovative collections. Always pushing things forward, the industry watches Ruthie as much as she watches the industry.
Ruthie earned her Bachelors of Liberal Arts from Bowdoin College, where she studied English and Visual Arts. After earning an MBA in Entrepreneurship from Babson Graduate School of Business, Ruthie began her career in footwear as a "Cool Hunter" at Reebok. Eventually she became Director of the Reebok Classic division, where she launched "Classic Derivatives"; reinvented versions of Reebok's classic white sneaker. The success of this concept ignited a consumer love affair with "throwback" designs in footwear. From Reebok, Ruthie moved on to become Vice President of Design and Marketing at UGG Australia in California. She repositioned the iconic sheepskin UGG boot as fashion, with updated styles and a high-profile marketing campaign that utilized a combination of Hollywood product-positioning and print ads in major fashion magazines. The result was an international fashion phenomenon. After her success at UGG, Tommy Hilfiger offered Ruthie an opportunity to helm a new satellite footwear office in New York. As Vice President of Marketing and Design for Women's Footwear, Ruthie launched a new division, "Tommy Girl Shoes", aimed at the young female consumer, taking the brand towards a fresher, more fashion-forward direction.
In 2006, Ruthie introduced DAVIS by Ruthie Davis.
Her eponymous brand reflects the high-octane glamour readily apparent in both Ruthie's personal style as well as her designs, an aesthetic fueled by a love of architecture, modernism, technology, and sporty aerodynamics. Oftentimes, these inspirations can be traced back to Ruthie's lifelong love of 1960's Italian thriller films and comic books, with their sassy female heroines decked out in mini-dresses, one-piece cat suits, and knee-skimming boots.
She lives and works in New York City. |